SILMO NEXT : This futurology space remains the central prospective optical hub at the heart of the trade fair, with theme lectures on the markets, innovative business corners that anticipate technological changes, and a discussion space where visitors may better encounter and understand what is going to transform the optical and eyewear industry, products and distribution services
For this edition, the concept of anticipation takes on a whole new meaning with a world première of the Silmo HACKATHON!
For 24 hours non-stop, five international multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. Open to professionals of vision, distribution, merchandising, design, social sciences, marketing and production – from the optical industry or elsewhere – this collaborative event should provide stimulating answers to the changes underway.
And because when you think anticipation, you think trends, the SILMO NEXT space features, as always, “La Sélection”, an exclusive panorama of the exhibitors’ trendy products, presented and showcased with regard to the edition of the digital magazine TRENDS by SILMO.