Introducing ZEISS DuraVision AntiVirus Platinum lenses!

The global pandemic has affected all of us in one way or another and has changed the way we work, learn, buy and socialize. The awareness of viruses has become inevitable. Antiviral and antibacterial products are top of mind and consumer demand is growing. Since May 2020, people are spending on average between 33-43% more than usual on health and hygiene products. Spectacles are “high-touch“ surfaces that can be easily contaminated with viruses and bacteria through droplets or direct touch.

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Known for optical superiority and precision lenses designed to give clear, comfortable vision and correct refractive errors, ZEISS has come up with a solution to address this growing concern. It could also help you get back to business by offering a product that is relevant for every consumer.  In line with our changing world and consumer demand, ZEISS has introduced its latest innovation to the GCC market. The first ZEISS corrective spectacle lens with antiviral properties.

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