The Fall/Winter 2023 Eyewear Campaign follows with the slogan: ‘Bosses Aren’t Born. They’re Made.’ to communicate that grit, pain, and lessons learned are all milestones that make a BOSS. The campaign showcases globally familiar faces of changemakers Maluma, Lee Minho, and Matteo Berrettini, offering a more intimate angle on their individual stories. The man eyewear collection includes the ‘STYLE & EXPRESSION’ line made of bold, lightweight eyewear styles, designed with the planet in mind and crafted in Acetate Renew, an eco-friendly material, with lenses made with bio-based nylon or premium plastic containing recycled materials.
These new sunglasses and optical are embellished with the signature metal detail featuring the iconic BOSS stripes. The line introduces new metal sunglasses and optical frames with thin, lightweight frames personalized with BOSS signature striped metal detail.