Marcolin, presented their New Eyewear Collection at MIDO, the main international exhibition dedicated to eyewear, held at Fiera Milano from 4 to 6 February.
The Group’s booth at Hall 1 showcased the new eyewear collections of the main licensed brands in Marcolin’s portfolio.
Highlights include a new TOM FORD Eyewear fashionable butterfly shape characterized by an elegant mix of materials. The distinctive acetate front is softened by thin, precious metal temples.
GUESS Eyewear introduced a unisex frame with a super-trendy look characterized by its sporty, futuristic silhouette:
sunglasses with a contemporary, fluid soul.
Max Mara Eyewear featured a trendy style with a round front that interprets character and femininity: the vintage design of the acetate frame is given a contemporary update with bold thicknesses and the elegant metal logo on the temples.
Moncler Lunettes presented a sporty frame characterized by the transparent wraparound mask and featuring the iconic bell logo on the temples, while adidas Sport Eyewear showcased a new half-rim wraparound frame with a more compact design and innovative curvature, equipped with aerodynamic and anti-fog holes, adjustable nosepads and side hinges built with a safety lock system to guarantee safety and performance at the highest level at all times.
At MIDO Marcolin’s house brand WEB EYEWEAR unveiled a pantos style with a modern design and a vintage allure. The premium acetate frame front is paired with ultra-light yet sturdy titanium temples: a sleek and comfortable frame also available with polarized lenses.
To celebrate the renewal of the global partnership between WEB EYEWEAR and Alfa Romeo F1 Team Stake, the Team’s F1 show car was on display at Marcolin’s booth. Moreover, at the fair visitors had the opportunity to enjoy a preview of the new eyewear capsule collection designed for drivers and the whole team and including two sunglasses and an optical frame born from a great passion for sports and continuous technological research. The new WEB EYEWEAR x Alfa Romeo capsule collection will make its official market debut in spring 2023.
Fabrizio Curci, Marcolin CEO & General Manager, remarked: “MIDO has always been a key moment in the year for our
Company, an opportunity to showcase our brands’ new collections – one of our strengths – and to dialogue with our
customers and other players in the market, to shape the future of the eyewear industry together. What awaits us in 2023 is a year full of initiatives, where we will continue our growth path both in terms of ESG and with a view to digital transformation, as a dynamic globally-oriented company, but always staying true to our origins in the eyewear district, the place where our products are made”.
