Kering Eyewear has teamed up exclusively with China Duty-Free Group (CDFG) to launch Maui Jim sunglasses in Hainan. This debut features the ‘Ekahi’ collection, the first range designed since Maui Jim joined Kering.
The shopping experience is enhanced by a unique surf simulator, reminiscent of ‘80s arcades, allowing customers to engage interactively. Shoppers can try on Maui Jim sunglasses equipped with PolarisedPlus2 lenses and experience the brand’s tropical Hawaiian theme through polarised video screens. This innovative approach blends nostalgia with cutting-edge technology, offering an immersive and engaging retail environment.
