American musician, record producer and designer Pharrell Williams will succeed Virgil Abloh as Louis Vuitton’s men’s creative director. The appointment is effective immediately and his first collection will debut in June during Men’s Fashion Week in Paris.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” said Pietro Beccari, Louis Vuitton’s chairman and CEO in a statement. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
While Williams, a 13-time Grammy winner, is better known for his music career, the 49-year-old has a robust set of fashion credentials, too. He co-founded the streetwear label Billionaire Boys Club in 2003 with fashion designer Nigo and has collaborated with a slew of luxury brands including Tiffany & Co., Moncler and Adidas.
How Williams will apply his skillset to his new role at Louis Vuitton remains to be seen but a flurry of industry reactions to the news across social media suggests he’ll have a packed house at his first show this summer.