SHAMIR And ALPINE F1 Team Form Unique Partnership

Shamir Optical Industry and Alpine F1 Team announced an innovative new partnership that will see Shamir become Alpine F1 Team’s optical performance partner. This collaboration, initiated by FUSE France (Sport marketing agency of Omnicom Media group), aims at improving the visual quality and safety of every Race Team member and, ultimately, their collective performance.

The partnership is a natural expression of Shamir and Alpine’s shared values of leading technologies, innovation, high performance, fast reaction, precision, safety and great teamwork.

The Shamir-Alpine F1 Team partnership will create the first ever vision performance lab in Formula 1, providing high performance ophthalmic assessment for Alpine F1 Team and Alpine Academy drivers as well as the pit crew, pit wall and personnel at Alpine F1 Team’s bases in Enstone and Viry-Châtillon.


Research and development will be a cooperative endeavour and both Alpine and Shamir engineers will investigate new technologies to improve racing and safety performance, focused on vision, including reduced glare goggles and coloured visors and anti-fog lenses for the pit crew helmets, amongst other innovations.

Alpine F1 Team track team, as well as personnel in its two HQ in Viry-Chatillon, France, and Enstone, UK, will benefit from accurate ophthalmic follow-ups, while being equipped with Shamir’s most advanced safety equipment and lenses aimed at improved visual performance.

Reflecting its new standing as technical partner, Shamir’s logo will now appear on Alpine F1 Team equipment, such as mechanics’ helmets, garage doors, and so on.

Cédric Journel, Vice President, Sales & Marketing, Alpine: “We are delighted to welcome Shamir on board. Visual excellence is a much-underexplored area in our sport and we look forward to exploring new avenues with Shamir, an ophthalmic industry leader, to improve performance through visual tools and processes. They share our drive for constant improvement and there is huge scope to collaborate on many creative and innovative new technologies that will initially help our team but also consumers across the world.”

Yagen Moshe, Chief Executive Officer, Shamir: “We are proud to be associated with this great brand and happy to apply our expertise in support of Alpine F1 performance. We believe our partnership will allow Shamir to express its passion for innovation and continue developing unique and leading products. A wonderful collaboration such as this, with a leading team in one of the top performance sports, represents for us a great opportunity for furthering the Shamir mission – Improving quality of life by improving vison.”

Tags

Current Issues

India

Arabia


South East Asia

[embedyt]https://www.youtube.com/watch?v=Qs7XfBYQ61g[/embedyt]