The first ‘Carrera Night’ was held at New Delhi in September, 2013 and marked a new beginning for this iconic brand from Safilo Group.
The company successfully hosted the first of its six events for the brand in Milan, Madrid, Sao Paolo, New York, London, Beijing and now New Delhi.
Carrera partnered with MTV to deliver an amazing party, which true to the Carrera’s brand DNA, dazzled the audience. Top industry executives, society influencers, Carrera fans and media people alike enjoyed Carrera’s unique ‘You race or you don’t’ brand experience, which is all about living in the fast lane of life. MTV’s VJ Gaelyn Mendonca played the role of a host for the party with aplomb.
The Aqua Lounge at Park Hotel was the perfect location to host the event. As India’s first boutique hotel, with its blend of sophistication and international style, it was a great stage to showcase Carrera’s philosophy and direction.
A special appearance by MTV icon Rannvijay Singh spiced up the evening, as he spoke about his passion for a daring lifestyle and racing. There was a live music performance from ‘Advaita’, following which Aqua DJ set rocked the night. All the guests sportingly sported different Carrera eyewear at the event and realised how they will always be noticed with the right choice of eyewear.