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The star of an extraordinary adventure that has lasted for over a century, Persol continues to honour its innovative brand identity with its latest collection…
From Turin trams to Everest expeditions, desert explorations and Hollywood stars, Persol glasses always stay true to themselves, yet are always different and perfectly in tune with the spirit of the age.
This attitude is revealed in the never-ending search for new patents to join the brand’s historic patents, such as the Meflecto system and the three-notched Victor bridge. These innovations are designed to further increase the models’ comfort and lightness, a commitment that is embodied by the flexible metal temple launched in 2018, which has now been adopted on several models.
The Persol archives inspired the reinterpretations of the iconic ‘80s and ‘90s sporty models, as well as the 3 and 4 lens models, and the Key West models with their Hollywood allure, perfect accessories for the eclectic style that characterises the contemporary aesthetic.
Colour plays a starring role in the collection. Persol’s extraordinary range of havana acetates, recreated over time thanks to the brand’s immense archives, is enriched by the new glen plaid pattern. Presented in various shades thanks to a double-layer process used for the first time by Persol, the colourful tweed pattern is superimposed on the havana base. Polar lenses with original colours lend a fresh style to these new combinations, which have also been adopted by the iconic PO649.
Great attention has been paid to the finishing: the double-layer acetate frames are defined with an ultrasound technique and the profiles are finished with a hand-lapping process, demonstrating the careful attention to detail.
