The You’re On campaign by Ray-Ban celebrates the life lived in the moment in snapshots of authentic and uninhibited joy. Now more than ever is the time to be true to yourself and live in the moment and enjoy life no matter what!
Celebrating timeless essence, the campaign features iconic frames from Ray-Ban that feels more authentic than ever. Light can be elusive. Sometimes you get to bask in the sun, sometimes all you can do is catch a couple of rays. But we are sun-seekers. And we celebrate light, even in the darkest moments. So we say, screw you dark cloud! We’ve got our Ray-Ban and we’re more than ready to beat you at your game. We’re on.
In a holiday season like this one, now more than ever it’s time to be true to yourself. Ray-Ban’s new communication platform, You’re On, celebrates a life lived in the moment in snapshots of authentic, uninhibited joy. It captures spontaneous moments of genuine behaviour, lived as the most authentic version of yourself.
The campaign portrays two gamers playing pinball, giving it their all, unaware of their surroundings. Today, people are always under the eyes of others; conditioned to overthink their lives rather than live in the moment. The protagonists in the campaign, showcasing their Ray-Ban styles, are their truest selves, enjoying the moment no matter who is watching. Wearing Ray-Ban gives you that confidence to live your best life. Even when it feels the whole universe is watching. Even in the darkest times, You’re On.
