Ray-Ban’s New ‘Genuine Since’ Campaign

The Genuine Since campaign is a celebration of individuality and authenticity, reminding us that we all have a moment when we become our truest selves. Now outspoken in our bold evolution, Ray-Ban upgrades some of the most iconic silhouettes with the Megatrend. Defined by a courageous moment to reimagine the classic designs, merged with a dare to thrive beyond the boundaries of tradition, make way for the two cultural trailblazers Mega Clubmaster and Mega Wayfarer, Genuine Since We Dared to Be.


The new Mega Clubmaster amplifies the signature cues of the original, featuring a broad temple on a metal front, complete with a thick eyebrow shape and the iconic dot rivets. This radical interpretation of a historic silhouette launches with solid and polarized lens options. Finally, the shape is combined with Ray-Ban’s ultimate Transition lens technology, maintaining its iconicity while ushering in advancement.


Mega Wayfarer has been making modernity its own, building a brave profile and temple from thick, solid lines. Now, enlarging the offering for Spring 2023, a new optical model joins the family. True to its evergreen coolness, the style is available in classic colorways, plus a transparent bi-color option with a thick Havana temple.


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