Furla Launches In India

Park Lifestyle introduced the brand during Optic India 2016 with its new sunglass collection designed for the dynamic woman

IMG_2327During the three day exhibition at Optic India 2016, Park Lifestyles introduced Furla, a premium Italian eyewear brand in the Indian markets. The launch including showcasing of Furla’s latest sunglasses collection. Synonymous with Italian style and quality around the world, the new Furla eyewear models are in tune with the joyful and contemporary essence that pervade the entire collection.

Park Lifestyles is a joint venture by Roopam Dharamshi, owner of Visual Eyes and Jayesh Damani who owns Unity lifestyle L L P. Mr Dharamshi and Mr Damani share a personal rapport and in the form of Park Lifestyles, the two friends bring together their experience and expertise. The core purpose behind the inception of the company is to bring the premium italian eyewear brands to the Indian markets.

Furla eyewear collection springs forth from painstaking research into shapes and design and a masterly use of colour, with Furla’s launch in India. Styles and materials are perfectly blended on oversized, cat-eye, round or butterfly-shaped frames. Acetate and metal are carefully combined in the 2016 Sunglass models, while the colour palette lights up with warm and sophisticated hues of soft shades as well as two-colour effects and colour block matchings.

IMG_2508The new collection is being introduced as the accessory for the dynamic modern and urban chic look. Some of the iconic models introduced as part of this collection are Miranda, Lola and Jasmine. Miranda is a cat-eye model in acetate and in metal – combined in a single front piece to create a brand new 3D effect. Lola is a reflection of the vintage styles and Jasmine is a modern interpretation of the traditional styles.

With Furla’s latest eyewear collection, Park Lifestyles has introduced one of the many premium Italian brands that the organisation plans to bring to the Indian markets in the coming years. Park Lifestyles was brought into existence during MIDO last year where the company procured the license for Furla from De Rigo Group.

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