Carrera, the iconic international eyewear brand, will mark a new path in 2013, with its new advertising campaign for Asian markets featuring one of the most sought-after and well-known actor, writer and director Daniel Wu.
Daniel is the face on the new Carrera campaign which delivers a strong message which reinforces the brand’s heritage with a great visual impact.
The mood of the new campaign highlights the brand’s authentic racing attitude and its indomitable “no compromise’ spirit: speed and racing are embedded in Carrera’s DNA, but so is fashion.
Heavyweight prominent photographer and director Wing Shya from Hong Kong signed the new campaign: the images, taken in Hong Kong, convey a vibrant, glamorous atmosphere, with lively, appealing colours and portray dynamic, confident, sophisticated impression of Daniel Wu with a great racing attitude similar to his lifestyle, who is living life in the fast lane.
Behind the scene photos were also captured during the shooting at the set, where Daniel Wu demonstrated his professionalism.
The two posters feature the brand’s new sunglasses (Carrera 80) and optical frames (CA6603).
The CARRERA 80 metal sunglasses epitomize the brand’s racing spirit, with their teardrop shape, combined with interchangeable polarized lenses, for high-quality vision in any light condition. The “Victory C® Logo” visible on the front is an unmistakable signature detail and a new symbol of the brand’s timeless style. These creations perfectly embody the brand’s stylistic heritage and are a re-edition of the “best of Carrera sunglasses”, models that made history.
The new optical frames also express the brand’s spirit: the CA6603 acetate model has a large, square shape and comes in soft nuances, ranging from beige to grey and Havana.
