IKKS, French Premium ready-to-wear brand and Lunettes Grasset Associés, French Marketer-Manufacturer launch their first Made In France Eyewear collection
IKKS Eyewear and Lunettes Grasset Associés announce the launching of a new range of men and women optical frames which will be Made In France. They announced their partnership in the beginning of 2015. According to Henri Grasset, president of Lunettes Grasset Associés, “the addition of IKKS Made In France in our brand portfolio will reinforce our offer internationally”.
IKKS is a French ready-to-wear label that offers premium fashion designed with passion and love for details and has developed a trendy style with a strong personality. More than a product, IKKS is a concept that combines tradition, authenticity and creativity. It is a global brand that successfully covers 3 segments: Women, Men and Junior. The first collections by IKKS were presented in preview to French opticians from the end of January 2016 and internationally during MIDO 2016.
Lunettes Grasset Associés, Marketer-Manufacturer for over a century distributes its Eyewear collections in France as in over 50 countries in the world. Today the company offers a portfolio of 10 brands including IKKS, Eden Park, Tara Jarmon, Levi’s®, Lacroix but also its own fashion brand Royal Muse®. IKKS Eyewear and Lunettes Grasset Associés started marketing their frames from the first quarter of 2016.
