Introduced by Kering Eyewear, the Blue & Beyond project consists in the combination of high-end iconic frames with qualitative dual-innovation lenses that are specifically conceived to relieve intense eyestrain both indoors and outdoors.
The double benefit of the product derives from the pioneering combination of distinctive styles with smart lenses characterised by a blue-light-filtering treatment with photochromic technology, which allows to reduce the impact of high-energy light from laptops and digital devices, while also protecting the eyes by darkening the colour when exposed to sunlight.
“Over the last year, the increasing amount of time spent in front of digital screens led us to develop a novelty for the industry, as these intelligent lenses have a double filtering effect that is unique in the fashion and luxury segment, especially if adopted, as in this project, by high-end brands”, commented Roberto Vedovotto, President & CEO of Kering Eyewear. “The launch of the Blue & Beyond project marks a further step forward in our continuous commitment to offering the perfect mix of style and functionality. We are sure our customers will appreciate the opportunity to wear their favourite eyewear brands with the added value of advanced comfort.”
This improved solution is now transferred to an exclusive assortment of ready-to-wear styles for some of the most coveted brands within Kering Eyewear’s portfolio.
Gucci’s Blue & Beyond selection includes men’s, women’s and unisex designs crafted from subtle metal and thick acetate. The smart photochromic lenses transition from transparent pink to burgundy on feminine styles with sophisticated oversize profiles, and from transparent ochre to brown on the male and unisex options revisiting modern classic elegance with a vintage twist.
Saint Laurent implements the Blue & Beyond concept on its iconic eyewear shapes for women and men, all coming with statement all-black contours in acetate. Bold cat-eye silhouettes for her, and streamlined and versatile styles for him feature transparent grey to dark grey transition lenses that perfectly align with the Maison’s vision of distinctive sophistication.
The new Montblanc range adds the innovative solution to the signature masculine frames in acetate, metal and in lightweight mixes of different materials. The rimless and full rim structures balance classic style and contemporary allure hosting smart lenses changing in colour from transparent blue to deep blue.