Joop! April Launch: New additions to the collection

For 2013 fashion magazines and blogs are once again in agreement: Optical frames are the number one fashion accessory. Never before in history have they played such an important role for an up-to-date styling as in the last few years.

2In April MENRAD the vision has added ten new designs to the JOOP!collection that are aimed at a young, trendy and fashion orientated target group.The unique look of these frames sets them apart from the designs of the current collection: Cat-eye shapes or XXL-designs are the stars of the newJOOP! collection. Transparent frames in nude or candy color shades alternate with bold highlights of colour.

With uncluttered designs of the front and universally unobtrusive branding MENRAD the vision‘s creative team has developed a number of frames in cool colours for a younger target group. The frames are available in four colours per frame and positioned in a very attractive price segment for a younger clientele.

Highlights from the new collection

Modell 81088 Woman (siehe Bild 1) Get ready for the summer:

Vivid colours are the main ingredients for the design of the latest, trendy frames for devoted fashionistas. Candy colours emphasize the up-to-date look and set the mood for a summery feeling. Available in four colours: orange, pink, red and turquoise.

1Modell 81085, Man (siehe Bild 2) Make a change to every day life:

Even fashion aficionados revel in a display of vivid colours in 2013. This fashionable accessory in the shape of a trendy men‘s frame reveals its true colours only at second glance. The restrained colour of the front stands in stark contrast to the colours exposed in the underlying acetate, visible only from different angles. Available in four colours: dark blue/light blue, olive/yellow, black//turquoise, mocca/orange.

Current Issues



South East Asia