Lacoste introduces a new line devoted to the playfulness and creativity of a new generation, encapsulated in the multi-functional design of the T(w)eens ‘Magnetic Frames’
The stylish brand brings the magnetic frames that the kids are sure to like. The eyewear is safe, comfortable and stylish. For the first time, the brand’s innovative and distinctive ‘Magnetic Frame’ technology has been adapted from the men’s and women’s collections for children’s frames, adding durability and function.
Offered in vibrant, contemporary pop colours, the special injected frames are fitted with functional holes in the temple tips to allow insertion of an adjustable elastic band that encircles the head, allowing the eyeglasses to be worn securely during active play or running outdoors. Each frame comes with a set of 3 different colour elastic bands embossed with the ‘Lacoste’ brand name and a striking logo design that accentuates the graphic and colourful frames.
The T(w)eens ‘Magnetic Frames’ also feature the original rubber Crocodile logo embossed on both temples.
Additionally, these models come in colours: blue/yellow, red/gray, black/orange and blue/green.
The mission of this brand a unique casual luxury brand embodying elegance such as Frenchness. It requires a high level of quality and professionalism within areas such creation, style, manufacturing and retail. Lacoste products and employees make clients live a unique experience regardless of the distribution network, physical or digital, everywhere in the world.
Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, announces the renewal of its global licensing agreement with Lacoste, a leading urban lifestyle brand which exemplifies elegance and comfort. Originally signed in 2011, the long-term extension of the licensing agreement grants Marchon the rights to design, produce and distribute Lacoste-branded sun and ophthalmic collections.
The eyewear collections are sold in Lacoste flagship locations worldwide, leading retail stores and speciality optical retailers.