Tommy Hilfiger presents surf shack eyewear capsule collection for summer 2013
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of the Summer 2013 Surf Shack collection, a limited-edition capsule collection of apparel and accessories designed to celebrate the après-surf lifestyle. Amongst the eyewear collection’s statement pieces are a selection of bright, bold and versatile sunglasses that capture a relaxed surfing vibe and Tommy Hilfiger’s signature classic, American, cool aesthetic.
“It’s the surf culture’s easy, laid-back spirit that I find so inspiring,” said Tommy Hilfiger. “The Surf Shack collection infuses quintessential surf statement pieces with modern accents. The men’s and women’s eyewear styles truly embrace the surf lifestyle, incorporating bold colors and graphic prints into classic frames.”
Surf Shack sunglasses for women include neon pilot styles, butterfly-shaped frames and 80s-inspired square frames. Colors range from neutral grey and sky blue to fluorescent coral and pink. For men, square styles are in abundance, with plenty of wooden effect temples. Stripes in navy blue, lemon yellow and clementine add colorful pops. The spirit of the collection is further expressed in a number of unisex styles featuring vivid hues, classic lines and a preppy attitude. The eyewear models will be available in April, 2013.
In addition to eyewear, the Surf Shack collection includes beach-ready apparel, footwear, watches and bags. In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund, the limited-edition collection is complemented by a series of unique surfboards, custom designed by five American artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. The capsule collection and surfboards will be available in Europe, North America (including Macy’s), Asia, Latin America, and on Tommy.com as of April 15, 2013.
Unisex sunglasses with an 80s style square shape.
Taking inspiration from the American surf lifestyle, the lightweight and comfort-fit sunglasses feature bright, summery colors coupled with wooden effect temples decorated with the Surf Shack stripe pattern. Available in light blue and light wood temples with navy blue/light blue/yellow stripes and dark grey lenses; and transparent champagne and light wood temples with navy blue/light blue/yellow stripes and grey lenses.
Women’s sunglasses in a vintage butterfly shape.
Taking inspiration from refined preppy style, the lightweight and comfort-fit sunglasses feature bright colors accented by wooden effect temples with the Surf Shack stripe pattern.
Available in light grey front and light wood temples with orange/yellow stripes and dark grey shaded lenses; light transparent orange and light wood temples with orange/yellow stripes and brown shaded lenses.
Unisex acetate optical frame in a contemporary square style.
The light and comfort-fit optical frame feature bright transparent colors coupled with wooden effect temples decorated by the Surf Shack stripe pattern printed on the outside. Available in turquoise front and light wood temples with navy blue/yellow stripes; and salmon front and light wood temples with orange/yellow stripes.
The Surf Shack eyewear collection includes an Asian fit style. These high-quality sunglasses feature a youthful shape and ultra-slim silhouette in bright and colorful shades, coupled with wooden effect temples decorated by the Surf Shack stripe pattern. Available in navy blue and light wood temples with navy blue/light blue/yellow stripes; matte black and light wood temples with navy blue/light blue/yellow stripes; matte white and light wood temples with orange/light orange/yellow stripes; and red and light wood temples with orange/light orange/yellow stripes.
Tommy Hilfiger eyewear is manufactured by Safilo Group and distributed by its wholly owned subsidiary through exclusive agreements with international distributors. Tommy Hilfiger eyewear is available in the U.S., Canada, Mexico, Europe and Asia at Tommy Hilfiger flagships, major department stores, eyewear specialty dealers and on Tommy.com.