For opticians – training is the one thing that keeps them ahead of the competition. There is so much happening in the optical industry – new innovations, new technology and techniques. It is extremely important for opticians to stay abreast with the latest trends only then can they serve their customers in the best possible way. Safilo is a firm believer in this philosophy. As one of the leaders in the optical trade, Safilo has always worked as partners for their opticians. They regularly conduct training for opticians.
This time around – they have emphasised on the need to bring training closer to the opticians, conducting sessions in smaller clusters. Recently, such trainings were conducted for several opticians across various cities in India.
All trainings were conducted by Anshita Kapoor who holds a master’s in optometry and has 11 years of experience in optical retail – domestic and international. Anshita holds extensive knowledge of ophthalmic lenses, frames, sunglasses, and contact lenses. She curated every training session to ensure that the opticians are able to make the most of it.
Her sessions focussed on teaching the opticians on how to increase walk-ins, understanding Safilo portfolio, visual merchandising and of course the legacy of the brand.
