Run Away sunglasses by Fendi, inspired by the Seventies yet reinterpreted in a contemporary way. These sunglasses celebrate the graphic heritage of Fendi with a feminine touch
Oversized round shapes and see-trough effects lit-up these new frames, introducing the new F within a circle logo, designed as an artwork on the lenses and crafted with a special manufacturing technique playing with metal and mirror effects for a perfect vision. These sunglasses incorporate iconic details, such as a thin double bridge and temples featuring a round detail engraved with the F logo and recalling the new Fendi Run Away bag, being feminine yet structured.
Curated with an inspiration from the era of Seventies, these sunglasses reinterpret the same but in a modern and contemporary way. Celebrating the graphic heritage of Fendi and its vibrant association with a female’s lifestyle, the brand has been very explicit with this latest collection: round and fabulous!
The Fall/Winter 2017 collection from Fendi caters to a specific colour palette describing shades of autumn.
The images feature the models Vittoria Ceretti and Yasmin Wijnaldum wearing the sunglasses in different shades on set during the making of the Fendi Run Away sunglasses video.
(Directed in New York by photographer Cycy Sanders)
The Run Away sunglasses were also worn by Kendall Jenner on the runway! Gracious in red, the boss lady walked the ramp sporting the sunglasses by the brand.
The cliché printed lens reproduces the new Fendi logo with a silver mirrored effect, also featured on the tips. Lenses and frame in the same colour to emphasise the tone-on-tone look.
https://www.youtube.com/watch?v=FdSwupdrjGc
About Fendi:
The savoir faire, craftsmanship and innovation skills have always distinguished Fendi, the historical roman Maison and one of the most prestigious in the international luxury scenario.
These features are highlighted and fully transferred to the eyewear collection, created for a sophisticated, feminine and elegant woman, with a strong personality. Precious materials, refined details, daring color combinations for a distinctive look, feminine and versatile.
