Reno Air Race winner Vito Wyprächtiger is passionate about TITANflex
An eyewear range especially for men requires a very special face to promote it – a face that is the epitome of masculinity. And this is exactly what Eschenbach Optik has found for the new TITANflex advertising campaign: the aerobatic pilot Vito Wyprächtiger.
In 2013, the Swiss pilot was the first European to win the prestigious Reno Air Race.
While many brands select their advertising testimonials according to glamour and celebrity status, Eschenbach Optik was looking for authentic men with an authentic look. We are therefore thrilled to have the Swiss pilot Vito Wyprächtiger on-board with us. He is someone who, more than anyone else, stands for passion and the values of the TITANflex brand. Innovation, technology and masculinity.
He would never have been able to achieve his dream of flying without eyewear.
Markus Winning, Head of Marketing and Product Management at Eschenbach Optik is delighted: “I’m really looking forward to working with Vito, as this advertising campaign is going to be far from conventional. Through his passion for our eyewear, many joint projects are possible – and are also planned. I don’t want to reveal any more details at this stage.”
Vito Wyprächtiger will be the promotional face of the 2014 campaign and will be presenting the new TITANflex® eyewear and sunglasses collection in the media and to opticians. The new frames offer the benefits of innovative performance design technology, which enables us to create exceptionally lightweight, yet stylish frames. In 2014, the collection will include, amongst other designs, a model featuring contemporary wood aesthetics.
The entire new collection was presented to opticians and end users for the very first time at Opti 2014 in Munich. During the course of the year, Eschenbach Optik is planning exciting promotional activities with Vito Wyprächtiger.
About Eschenbach Optik
Eschenbach Optik, established in 1913, is the market leader for eyewear frames in Germany and one of the leading suppliers in Europe.
In addition, the innovative company based in Nuremberg is also the worldwide market leader in the field of optical low vision aids. In 1988 Eschenbach Optik revolutionised the frames market with its launch of the TITANflex® brand – and ever since has succeeded in creating eyewear which features the unique combination of perfect comfort and absolute freedom of design.
Eschenbach has more than 550 employees throughout the world and has subsidiaries in 12 countries.
Further information on TITANflex® is available at: titanflex-eyewear.com
