Essilor Announces Virat Kohli As Brand Ambassador In India

Essilor Announces Virat Kohli As Brand Ambassador In India

Essilor® the global eyewear leader, joins forces with cricket icon Virat Kohli to promote their innovative lens brands, ensuring crystal-clear vision for all

Essilor, the leading brand in prescription lenses worldwide, has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor is a world leader in the Ophthalmic Industry, with over 170 years of technological innovations and state-of-the-art manufacturing facilities, meeting consumer needs across age groups around the world. Virat Kohli, a living legend, and a role model to millions, has been at the top of the cricketing world with exceptional performance standards and work ethics, right from when he led the India Under-19 team to a World Cup victory in 2008.

Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor’s brands. The campaign showcases a strong portfolio of innovative brands – Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. A combination that offers complete protection against all enemies of clear vision, so that the wearer’s vision is at its full potential.

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