Nova Eyewear Introduces Innovative Eyewear Range In The Middle East

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Nova Eyewear Introduces Innovative Eyewear Range In The Middle East

Nova Eyewear, the global brand from Vision Rx Lab, hosted one-of-its kind global event, Nova VMF Global Meet 2021 showcasing its latest line-up to global patrons

In addition to the latest product innovations, the other attraction at the Nova VMF Global Meet 2021 was the experience zone with product demos, interactive sessions and business meetings to explore and enhance the international presence of the brand.

The partners and patrons of Nova Eyewear had the unique opportunity to browse through the specially curated product line like Nova Combos, Nova Wedding Collection, Nova Blumax and Nova Drive and many more in the Experience Zone.

Nova Combo comes with a complete package of frames and lenses suited to the needs of vision correction of the consumers. It carries the twin benefits of convenient purchase and convenient pricing. Unlike the traditional practice of purchasing frames and lenses separately, Nova combos offer the convenience of buying both as a single unit. Speaking on the occasion, Mr. Lalit Kumar Gupta, Chief Business Officer, Vision Rx Lab said, “Every purchase should be a simple one-click operation and with Nova Combos, we are taking a step towards that. This product has already been introduced in India, US and Canada and some European countries.”

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Nova Wedding Collection is one-of-a-kind eyewear collection which offers fashionable eyeglasses and sunglasses for special occasions. Nova Blumax is a revolutionary lens material that provides optimum protection from harmful blue light and fits all prescriptions.

The experience zone also showcased Nova Drive, a versatile visual solution for those who drive daily. Powered with Panoramic Vision Enhancement Technology, this lens allows wearer to enjoy extended fields of clear vision under all light conditions while driving.

For its UAE customers who enjoy an active cosmopolitan lifestyle and are willing to experiment and spend on products of value, products like Nova Rx Sunglasses in latest designs for outdoor protection, and premium customized lenses such as Nova UHD, Nova HD and Nova Plus 3.0 - all available at leading retail stores.


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