Vision. Excellence. Recognition.
The VP Awards and ‘YOU&EYE’ Global Opticians Awards bring together the global optical community to celebrate innovation, excellence and the people shaping the future of eyewear and vision care
The countdown to another landmark celebration of excellence in the global optical industry has begun. The VP Awards and ‘YOU&EYE’ Global Opticians Awards return as part of VisionPlus EXPO, Dubai, bringing the global optical community together for an evening dedicated to achievement, innovation and recognition.
A celebration of the people, brands, businesses and ideas moving the industry forward, the awards will shine a spotlight on excellence across eyewear, vision care and optical retail.
From creative design and groundbreaking innovation to exceptional retail and professional achievement, the 2027 editions promise another defining moment for the optical industry. More than ceremonies, the awards have become platforms for recognising those whose work, ideas and commitment are helping shape what comes next.
Coming Soon
With the next editions of the VP Awards and ‘YOU&EYE’ Global Opticians Awards on the horizon, anticipation is already building across the global optical community.
The coming months will bring opportunities for brands, designers, manufacturers, opticians, retailers and optical professionals around the world to prepare their stories, achievements and innovations for the spotlight.
For some, it will be a first opportunity to enter the global awards arena. For others, it will be a
chance to return with new achievements and
fresh ambitions.
But for everyone, the message remains the same: excellence has a place on the global stage.
The VP Awards and ‘YOU&EYE’ Global Opticians Awards are preparing to celebrate the people and ideas that refuse to stand still. The next chapter is coming soon.
Two Awards. One Global Optical Community.
While the VP Awards and the ‘YOU&EYE’ Global Opticians Awards celebrate different aspects of the industry, their purpose is deeply connected. One recognises the creativity, innovation and progress shaping eyewear. The other celebrates the professionals and businesses delivering exceptional optical experiences and vision care. Together, they represent the many forces driving an industry in constant motion. From the frame on the shelf to the professional helping a customer find the right solution, from innovative materials to intelligent retail experiences, every part of the optical journey contributes to the industry’s future. The 2027 celebrations will therefore be about more than trophies. They will be about people, ideas, ambition and the collective progress of the global optical community.
