Boss Wu Chun

BOSS Renews Partnership With Wu Chun

BOSS eyewear renews its partnership with actor Wu Chun as the Asian ambassador

Deriving from the success of the previous campaign, BOSS launches it’s the latest campaign with mandarin speaking TV & film star & entrepreneur, Wu Chun. This season, with a curator’s eye, BOSS celebrates the art of elevated style. The BOSS man takes inspiration from the Manhattan/New York’s Chelsea district art scene. Their curated personal style is at once confident and understated, seamlessly combining a precise BOSS approach with an easygoing spirit; this ethos is reflected in the Fall/Winter19 BOSS eyewear campaign.

Film star and entrepreneur, Wu Chun, wears a selection of distinctive sunglasses and optical frames in this futuristic campaign that sees him in focus, surrounded by graphics of himself wearing the seasons’ staple pieces.

From artistic references to unique materials, signature BOSS attention to detail informs not only the individual pieces but also the curation of the entire collection and campaign. The more you look, the more you see.


Current Issues



South East Asia