De Rigo Vision Middle East Appoints New General Manager

Sofyan Hamadouche, has been appointed at the new General Manager at the De Rigo Vision, Middle East

De Rigo is a world leader in the design, production, and distribution of top quality prescription eyewear frames and sunglasses. It has announced the appointment of Mr. Sofyan Hamadouche, as the new General Manager in the Middle East. In his new role, he will be in charge of developing business in collaboration with each of De Rigo’s partners in the Middle East.

Sofyan Hamadouche, General Manager, De Rigo Vision Middle East
Sofyan Hamadouche, General Manager, De Rigo Vision Middle East

Speaking on the announcement, Sofyan said, “With the wealth of experience we have, now is the right time to strategically leverage De Rigo’s reputation as Italy’s leading eyewear manufacturer in this region. I am excited about this opportunity and I Iook forward to exploring newer horizons at the company.”

Prior to joining De Rigo Vision Middle East, Sofyan accumulated 20 years of brand management within reputable international companies such as GUCCI Group (Yves Saint Laurent, Boucheron, Van Cleef & Arpels, Stella McCartney), L’Oréal Group (Lancôme, Armani, Ralph Lauren, Victor & Rolf), ESTEE Lauder Companies (Estee Lauder, Tom Ford, Zegna, Michael Kors, Tory Burch). Throughout his career, he has been able to build and develop several brands within the Middle East, also develop collaboration with local retailers and distributors.

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