ESCADA Partners Up With German Super Model Lena Gercke

Lena Gercke promotes her ESCADA eyewear collection at OPTI Munich 2016

De Rigo Vision launched an exclusive partnership between ESCADA Eyewear and the German top model Lena Gercke at Opti 2016, the international trade show for optics and design. Managing Director of De Rigo Vision Image - 2Spa Micele Aracri and the Director of ESCADA and ESCADA SPORTS Daniel Wingate revealed their exclusive partnership at the event.

Lena visited De Rigo’s booth to the delight of customers and fans alike. The model selected her favourite sunglass model from ESCADA’s latest ‘Glamour’ spring/summer 2016 sunglass collection and called it ‘Bali’. While promoting her favourite sunglass model ‘Bali’ at the event she said, “The gradient effect of these sunglasses reminds me of the nuances of a magnificent sunrise in Bali, my favourite holiday destination. Simply amazing! Summer, sun, beach and sea: this mood is fully represented in these sunglasses”.

‘Bali’ features an oversized sophisticated and fanciful acetate frame which reflects the true ethos of ESCADA woman. The design is available in five different colours suitable for every occasion: from elegant and classic black or tortoise shell, to more glamorous and playful gradient versions in khaki/fuchsia, brown/peach and grey/orange. Each model from the collection embodies a sense of urban glamour, refined elegance and femininity.

Iamge -3With Lena’s open attitude, positive radiance natural looks and fresh approach, she is the ideal embodiment of the modern, young ESCADA’s woman: who is dynamic, refined and always glamorous.

“We are proud of this collaboration with Lena, a talented artist and a glamorous woman withESCADA. This cooperation has all the ingredients for a truly special project!”, said Michele Aracri, Managing Director of De Rigo Vision Spa.

Current Issues



South East Asia