HOYA. For the Visionaries

With the new brand positioning “ For the Visionaries” Hoya reaffirms its commitment to its ECP partners for the long term.

“Vision is our portal to the world and a magical gift, given by Eye Care Professionals to thousands of people every day. As a global leader in optical technology and the trusted partner to ECPs for over 75 years, HOYA sees the ECP’s impact. How, through their incredible technical expertise, care, knowledge and foresight, ECPs truly change the way their patients see the world. To HOYA, they are visionaries.”

The new brand positioning, “For the Visionaries,” reaffirms this, and HOYA’s commitment to their partner ECPs, for the long-term. Building upon a longstanding history of innovation, quality products and partnership with Eye Care Professionals, it will enable HOYA to continue to support their partners, not only by providing first to market, leading technology lenses and services, but also through business insights, education, practice marketing and patient consultation support. In doing so, HOYA focuses on what is truly important – enabling ECPs to provide the best possible vision for the patients, now and in the future.

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