Founded by Ronak Optik India Pvt. Ltd. in 1997, Image Eyewear has established itself as one of the key players in the industry. The Indian eyewear company undergoes a bold makeover with Salman ‘Dabangg’ Khan as its new brand ambassador
Hate him or love him, but you can’t ignore him! Salman Khan is a superstar like no other. Be it his films, his personal life, or his philanthropic work, everything Salman does makes news.
Sallu Bhai, as he is fondly called by his fans, loves experimenting with his looks, and has met with success each time. Be it his hairdo in ‘Tere Naam’ or the moustache and aviator (and of course, the swagger) in ‘Dabangg’ or the beard in ‘Kick’, or the bracelet he wears everywhere, Salman has a way of inspiring fashion trends, both with his off screen and on screen looks. The star has indeed established himself as an undisputable style icon. So, when he chose to be the new face of Image Eyewear, his fans, and the world, were bound to stand up and take notice, especially since it is the first time that the superstar is endorsing an eyewear brand.
Known to provide quality products at a fair price, Image Eyewear has always offered products in tandem with the ever-evolving perception of fashion. The dedication and endeavour to excel is what sets the brand apart from its contemporaries in the category.
The core philosophy of Image Eyewear is to create products that complement the style of an individual in an impressive way. After all, this style is an integral part of our personality as an individual. Focusing on offering stylish eyewear with an impeccable finish, a sleek design and state-of-the-art quality, Image Eyewear has always been popular choice due to its ability to accurately comprehend the upcoming fashion trends.
Based on the philosophy of every individual carrying a different style,  Image Eyewear has chosen Salman Khan as its brand ambassador because the versatile Bollywood actor is a popular style icon amongst the masses. The Bollywood star rightfully conveys the philosophy of the brand which has always emphasised on designing eyewear that reflect one’s style and portray one’s image,  accurately.
Just like Salman Khan, who has kept reinventing and improvising his look over the years, Image Eyewear also focuses on helping wearers adapt a more stylish as well as trendy look without deviating from their true personality.
