The new collection features a mix of materials and colours and includes new embellishments and unique frame treatments
Swiss Eyewear Group (International) AG (SEG) will launch its bold new 2015 INVU Collection during Silmo 2014. In the first year of operations, the innovative new global brand – INVU – has achieved distribution in more than 50 countries worldwide and has received tremendous positive feedback based on retail sell-out. The 2015 Collection that will be showcased during Silmo has many new facets, especially in the trend segment, with a mix of materials and colours ranging from pop art flashy to calm blacks and browns. Quality enhancements throughout the collection include new materials such as TR 90, acetate and carbon fibre as well as temple embellishments and innovative frame treatments.
INVU ultra polarised continues to be a fully polarised global brand in the impulse segment targeted at young and young-at-heart customers. INVU is positioned for retail at Euro 45–75. The ultra polarised lens technology from Swiss Eyewear Group gives consumers crystal-clear, glare-free vision with improved colour contrasts as well as a best-in-class UV-400 absorber.
To effectively support optical retailers, the 2015 INVU Collection is backed by a state-of-the-art marketing programme that includes an INVU ultra polarised campaign and new colour lens tester technology as part of the sleek, modern merchandisers and head-turning window displays. For the consumer, SEG has put a colour lens technology tester into the attractive sunglass case.