Marcolin Group and Skechers USA Inc announced the renewal of their licensing agreement for the design, production and worldwide distribution of Skechers optical frames and sunglasses on 6th May, 2014
Initially launched through a licensing partnership with Viva International in 2010, this new multi-year agreement has been expanded to include the Marcolin Group.
“We are happy to announce this renewal,” said Giovanni Zoppas – CEO – Marcolin Group. “The solid partnership with a international brand like Skechers strengthens our position in the American market, and gives us further opportunities for other markets that we are now targeting,” he added.
“The eye-wear business has always been key to establishing Skechers as a head-to-toe brand,” added Michael Greenberg – President -Skechers. “We’re excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group.”
The collection – with offerings for men, women, boys and girls – takes its inspiration from the fashion-forward styling and attitude found in the brand’s footwear designs. Featuring innovative designs and a variety of sporty elements, including soft-touch temple trims, sculpted detailing and two-tone colourations, the Skechers eye-wear collection is perfected for today’s trend-savvy consumer. Multi-striped acetates and matte-finished metals also accentuate the collection’s overall design aesthetic.
