MPG Acquires New Eyewear Licence For Davidoff

MPG – The Eyewear Company has now acquired another international licence: It will also represent DAVIDOFF Eyewear as of 1 January 2022.

MPG, the company that exports eyeglasses, frames and sunglasses to more than 70 countries, in addition to being an owner-operated company based in Austria. It even boasts a think tank where eyewear is designed and developed. MPG also owns a number of international brands, including the iconic Robert La Roche label. In addition, it has licence brands and co-operations, notably with RED BULL and DANIEL HECHTER.

The two family-run companies are therefore joining forces to focus on a successful future together. The Zino Davidoff Group was founded in 1980 to market luxury products such as perfumes, leather goods and cognac globally under the brand name Davidoff. To this day, the Davidoff brand stands for classic and, above all, timeless design.

The contract between the two companies was signed at the beginning of September 2021. The first MPG eyewear collection exclusively for men will be presented in the second half of 2022.

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