Kering Eyewear and Chloé have announced their partnership for the design, development, production and worldwide distribution of Chloé Eyewear. The new joint collection will be distributed from January 2021.
The first release under this exclusive partnership will be the new Chloé Spring Summer 2021 collection, which includes a comprehensive range of women’s sunglasses and prescription frames, and a mini-me selection for kids.
The new collection was supposed to be presented in September during the Silmo Salon Mondial de l’Optique, while distribution will start in January 2021.
This agreement with Kering Eyewear will build upon the previous 9-year partnership between Chloé and Marchon Eyewear, which resulted in a series of iconic styles such as Carlina, Poppy and Rosie.
With this new addition to its portfolio, Kering Eyewear continues to strengthen its leadership in the high-end eyewear segment, teaming up with the Parisian Maison recognized for its natural allure that balances couture savoir-faire with a youthful attitude. Over the past seasons, Chloé has gained the favour of the fashion industry and global consumers as a sophisticated brand that fully embodies the values of modern femininity, grace, confidence and effortlessness.
“We are extremely proud of our new partnership with Chloé”, said Roberto Vedovotto, Kering Eyewear’s President and CEO. “Our mission is to support and expand the Maison’s standing in the eyewear segment, pushing it to reach its full potential and establish itself as a leading brand in the women’s luxury fashion segment. Our special thanks goes to Marchon Eyewear, which has excelled in defining Chloé’s most distinctive styles, leaving us an extraordinary creative asset to capitalize on.
Moreover, this new partnership reinforces Kering Eyewear’s alliance with the Richemont Group, which further demonstrates the trust in our strategy and our vision.”
“After 9 years of collaboration, we would like to warmly thank Marchon for the many milestones and achievements which have elevated the Chloé Eyewear business,” said Riccardo Bellini, Chloé’s CEO.
“Chloé is looking forward to embarking on a new journey alongside Kering Eyewear with the mission to reinforce our strong position and establish Chloé as an undeniable leader in the luxury eyewear industry. As Kering Eyewear shares our same ambitious vision for the brand, we are confident they will be an outstanding strategic partner, enabling us to bring Chloé Eyewear’s business to the next level. We are looking forward to the outstanding work that our teams at Chloé and Kering Eyewear will realize together, hand in hand.”