Optimed Corporation Launches its Steve Madden Eyewear Collection for the first time in India
One of the eyewear industry’s leading distributor, Optimed Corporation introduces Steve Madden Eyewear for the first time in India, a collection delivering on-trend fashion at an attainable price point.
The collection features 24 styles covering men, women and unisex
collection. Keeping in mind Steve Madden’s target consumer, this collection was designed “for Millenials, by Millenials”; various focus groups were consulted throughout the design process so that the styles best reflect what millennial consumers want to wear.
“Our collection captures major trends in eyewear today as well as all the details of the Steve Madden shoe collection that are important to this demographic – thin and lightweight materials, colour customization, animal patterns, quilting textures, distressed and metallic finishes – all which reflect the brand DNA. Working closely with Steve Madden, we were able to bridge the brand DNA
with consumer wants and needs.” – Optimed
Several signature elements are seen throughout the collection. Metal accents on the front of the frames – linear metal on the women’s frames, raised dots on the men’s frames –are a branding
element and provide colour contrast. Additionally, all frames feature custom laminate temple tips. The women’s tips are inspired by Steve Madden ballerina slippers, and the men’s tips resemble
zipper hardware seen on the brand’s footwear.