Alcon, the global leader in eye care, recently announced the US launch of their newest addition to its robust contact lens portfolio – PRECISION1®daily disposable, silicone hydrogel (SiHy) contact lenses
A new head-to-head clinical study demonstrated superiority of PRECISION1 over top-selling 1-Day ACUVUE Moist contact lenses in attributes critical for successful contact lens wear: vision, comfort and handling.
“PRECISION1 is designed to provide lasting visual performance for patients who wear their contact lenses from early morning to late at night,” said David Endicott, Chief Executive Officer, Alcon. “PRECISION1 will be well-positioned as a mainstream daily disposable that complements our premium DAILIES TOTAL1® and value-driven DAILIES® AquaComfort PLUS® contact lenses, further expanding our contact lens portfolio to give us long-term growth opportunities in 2020 and beyond as we continue to develop our promising pipeline.”
PRECISION1 was designed to address the common reasons why
1-in-5 new wearers discontinue contact lens wear within the first year : poor vision, poor comfort and handling issues. The lenses help new daily disposable contact lens wearers overcome these issues by providing precise vision, long-lasting comfort and ease of handling. It also introduces a new lens material – verofilcon A with Class 1 ultraviolet-blocking capabilities (the highest level available) – created specifically for PRECISION1 by Alcon Research and Development.
“With the launch of PRECISION1, we now have a daily disposable contact lens option that meets the needs of a broad group of patients and delivers an outstanding wearing experience compared to similarly priced daily lenses,” said Katie Spear, OD, JD, MPH, Florida-based optometrist. “PRECISION1 is a lens patients can start in and stay in for years to come, especially those who have active lifestyles that demand exceptional all-day performance.”
Alcon’s commercial sales teams will immediately begin working with select Eye Care Professionals to prepare for initial patient availability beginning in September. PRECISION1 will be priced competitively between DAILIES TOTAL1 and DAILIES AquaComfort PLUS lenses.
Alcon launched PRECISION1 contact lenses in Australia and New Zealand, this year and expects to launch these lenses in additional markets around the globe throughout 2020 and 2021.
