Safilo Group and Bobbi Brown announced their worldwide licensing agreement for the design, manufacture and distribution of optical frames and sunglass collections.
The agreement between the eyewear major and the cosmetics company owned by Estee Lauder and founded by the makeup artist and entrepreneur Bobbi Brown, will run until December 31, 2018, with the first collection of optical frames and sunglasses launching in Spring 2014.
“I am excited to embark on this new journey with Safilo,” said Bobbi Brown, Founder and Chief Creative Officer of Bobbi Brown Cosmetics. “As a makeup artist, I believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colours for a woman’s face shape, skin tone, and lifestyle. This is a new, innovative approach to interpreting eyewear.”
“We are very pleased to announce this new partnership with Bobbi Brown, a makeup industry maverick who believes that beauty isn’t about looking perfect, but about celebrating a woman’s individuality,” said Roberto Vedovotto, CEO of the Safilo Group. “We want to replicate the huge success Estee Lauder is
having with this brand by translating into her new eyewear collection a modern but classical feel designed to enhance a woman’s own innate beauty.”