La Dolce Vita Srl, a company that makes eyeglasses to state-of-the-art Italian craftsmanship standards, has asked Zed_Comm to handle their PR and media relations activities targeting the optical trade press on a worldwide scale
La Dolce Vita was founded in 2012 by brothers Alberto and Larry Sordi, who set out to give life to a company where the key ingredients going into each and every creation would be Italian expertise, craftsmanship and refined taste. The collections marketed under the brand name “La Dolce Vita” include top-quality sunglasses and corrective glasses in acetate and velvet that get their inspiration from the 1960s Italian fashion, which Fellini made famous in his celebrated movie.
La Dolce Vita also collaborates with fashion houses wishing to develop exclusive eyewear collections that reflect the image of their brands. With two operational sites in Milan and Verona and over 25 years’ experience in the eyewear industry at an international level, Zed_Comm works as a communication and PR agency. Besides the customary press office, external relations and advertising consulting services, Zed_Comm proposes innovative communication forms, digital PR, organisation of events and marketing strategies designed to ensure top-notch performance levels. Thanks to its well-proven experience in the eyewear, fashion and accessory sectors, Zed_Comm is ready to start working in close coordination with La Dolce Vita to increase brand awareness and the visibility of their exclusive eyeglass collections in the various target markets.