With the aim of inspiring generations to see beyond and go beyond, ZEISS hosted a spectacular third convention in Berlin this October
Events organized by ZEISS are known to be as iconic as the company itself. Earlier events such as Vision conventions hosted by ZEISS have witnessed huge success right from its inception. Also, the 2017 convention themed ‘Future of Optics’ had received the Heavent Awards B2B in Cannes.
This year ZEISS hosted its convention with a theme ‘Seeing Beyond’ in Berlin from Oct 21 to 22. ‘Seeing Beyond’ truly turned out to be a World-Class Event in all respects. The event took place in Station Berlin and in Tempodrom Berlin.
ZEISS welcomed over 2,000 guests from more than 67 countries. The event was inaugurated with an inspiring speech by Mr Sven Hermann, Member of the Management Board and Chief Sales Officer / Chief Marketing Officer, and Dr Miguel Burnier.
The Objective Of The Convention
Seeing Beyond, the convention by ZEISS had multiple objectives and each of them was met successfully. It showed attractive possibilities to bring eye care and knowledge about optics to the consumer. Showed new ways of getting in touch with consumers just at the beginning of the customer or consumer journey (Google, Facebook, My Vision Profile). It showed every ECP the possibilities along the whole customer journey to integrate ZEISS in optical stores and how to generate value-added benefits for the ECP as well as the consumer.
The convention informed ZEISS partners about the organisation’s current and new products, especially ZEISS SmartLife and ZEISS VISUFIT 1000. ECPs from all over the globe got together in a way to foster interaction. It also showed that ZEISS lives by the theme Seeing Beyond, by presenting sustainable initiatives. It also showcased other business units of ZEISS and the latest scientific research to broaden the horizon of the audience. And most importantly, the convention showed that ZEISS is a partner of ECPs, not a competitor.
The event schedule was packed with workshops hosted by industry experts. Starting with ZEISS Consumer Experience, which was hosted by Rolf Herrmann, Head of Global Marketing and Brand Experience.
This was followed by the workshop hosted by a trio team – David Sinnott, Head of Product Management; Zander Hattingh, Head of Global Marketing; and Dr Christian Lappe, Head of Scientific Affairs & Technical Communication, on ZEISS SmartLife Lens Portfolio. This workshop talked about a complete premium portfolio for a modern, on-the-move and connected lifestyle.
The last workshop, hosted by Boris Dejonckheere, Head of Global Sales Operations was on ZEISS – Enabling your ambitions.