A Refreshed Vision-X Dubai Returns To DWTC In 2014

Vision-X Dubai, an optical trade show, is being held in Dubai World Trade Centre between November 25 and 27, 2014, in a refreshed format

Where: Dubai World Trade Centre, Dubai

When: November 25-27, 2014

Vision-X-Dubai-is-the-Middle-East's-largest-optical-trade-showThe Middle East’s largest optical trade show, Vision-X Dubai, returns to Dubai World Trade Centre (DWTC) for its 15th outing on November 25-27 in 2014. This event marks the coming together of industry giants such as global eye-wear brands and retailers, eye care providers, medical practitioners and technology suppliers.

Vision-X Dubai 2014 offers a single platform for the optical sector’s fashion and medical spheres to expand their regional operations. Hence, the event has two distinct zones – Optistyle, an area dedicated to retail opticians and optometrists, and Opticare, a platform covering the entire spectrum of technical eye care products and services.

Trixie LohMirmand, Senior Vice President, Events & Exhibitions Department, DWTC, remarked, “We have reformatted the event to celebrate this year’s crystal anniversary and the response from exhibitors have been universally positive. The refreshed show will offer a more expansive and holistic platform for the international optical industry to explore and monetise immense revenue-generating opportunities across the MENA region and beyond.”

Fashion-shows-return-to-Vision-X-Dubai-2014A glamorous touch is being added this year to Vision-X with the introduction of a series of eye-wear fashion shows. Also being designed is a dedicated zone for NGOs in order to showcase affordable and pioneering eye care technology solutions for them.

This strictly trade-only event to be showcased at Sheikh Saeed Halls is expected to gather more than 4000 trade visitors and over 150 exhibitors across 6500 square metres of dedicated space at DWTC.

To know why an optician as well as an ophthalmologist will benefit from Vision-X, hear Lucy Mc Phail, Group Sales Manager of Vision-X, speaking on the following.

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