Dubai Gets Ready To Host 17th Edition Of Vision-X

The upcoming edition is expected to portray the growth that the Middle East optical industry is set to experience

Where: Dubai World Trade Centre (DWTC), Dubai

When: Oct 25-27, 2016

Attracting more than 4,000 buyers from over 70 countries, Vision-X will showcase more than 250 brands, with dedicated areas such as the Future in Focus and Retail Theatre for business owners and managers to improve their operations, and the Vision-X Opticare Conference in cooperation with the International Association of Contact Lens Educator (IACLE) and the European Academy of Optometry and Optics (EAOO) offering eyecare professionals the opportunity to earn valuable CPD points for their

The growing and increasingly ageing population of the Middle East is contributing to the anticipated growth forecast of
the region’s US$2.67 billion optical market, as demand for contact lenses and spectacles in particular rises among
older consumers.

“The results of the GfK report are very promising for the growing number of optical professionals working in the MENA market,” said Trixie Loh Mirmand, Senior Vice President, Events & Exhibitions Department, DWTC.

In 2015, 50 percent of Vision-X exhibitors generated sales over US$200,000, with one of the key highlights being the sale of a unique pair of Bentley frames crafted with titanium, gold and diamond inlays to a private buyer in Dubai for AED 650,000.

vision-x-returns-for-its-17th-edition-at-the-dubai-world-trade-centre-fThis year, the organisers expect to see an influx of new exhibitors to the show this year. Notably, a country like Turkey decided to double up the number of exhibitors under the Turkish pavilion, a first for the show. Participants can also expect returning exhibitors from Germany, Italy, and South Korea to showcase a range of products.

Additionally, many of the major brands and luxury names that dominate the industry will be displaying their latest designs. Visitors can expect to see the very latest in cutting-edge design, technology and innovation at Vision-X. Returning to the show this year is a host of recognised industry names including Baush & Lomb, Alcon, GKB Hi Tech, and Anesthesia USA, as well as leading fashion brands such as Future Optic, Ata Optic and Dzmitry Samal.

Celebrating excellence in the eyewear and optical care industry, the Vision-X VisionPlus Awards returns for the third year to provide a platform for leading brands to celebrate the best in business. The Vision-X VP Awards will take place on 25th October at the Dubai World Trade Centre.

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