Know What Industry Has To Say On The Unique Initiative – VP Awards

This latest initiative is aimed at recognising the efforts and achievements of some of the most successful personalities and business houses of the Indian optical fraternity. But more importantly, it gives opticians across India, a voice. 

Optic Plus issue for the month of November December 2006Optical business in India has the potential to grow far beyond the size that it is currently limited to — not just in volumes, but in terms of quality too. This VP Awards initiative by FourPlus Media opens an informal, yet inclusive, channel of communication from the opticians to the distributors and brands, bridging all previous gaps.


snehalturThe VP Awards initiated by FourPlus Media is an excellent concept. This will surely create a lot of excitement in our industry, specially for the brand owners, distributors and vision care institutes. It will hopefully bring in an innovative concept for these organizations to get recognition. I am also sure that this initiative will create an interest amongst optical retailers who will look forward to keep abreast of trends and innovation happening in the industry. The cascading effect of this only leads to better industry standards. Since this is the first initiative in the industry, I am sure there will be some learning lessons from it. Sometimes such concepts gather momentum and over time I am sure this kind of an event will achieve immense significance and become a much awaited event.” — Snehal Turakhia, CEO,Turakhia Opticians

Mr Snehal Turakhia is a part of an esteemed jury panel, who shortlisted the most-deserving entries amongst the ones received. He sounded very confident about the outcome of such an initiative, and considers the move as a force to reckon with in the future. Watch video

drcyresmehta“The VP Awards is a great initiative from VisionPlus magazine. Similar to how an award or getting recognition is important in the automobile industry, an award ceremony in the optical industry and vision care domain will be well appreciated by all. It will increase the awareness of the industry in the eyes of the public as well as help in promotion of the brands and contribute to brand awareness. I would like to be associated with this endeavour in any way possible.”

— Dr Cyres Mehta, M.S. (OPHTH) F. A. S. C. R. S. (USA) FSVH (GERMANY) FSES (USA) Surgical Director, International Eye Centre.




“I think the VP Awards is a good idea and it needs to be implemented well.”

— Ketan Parikh, MD, Sterling Group


“This award is an excellent initiative from VisionPlus magazine. But I must also mention that the entry price for Indian products is way too high.”

— Bhavin Kothari, Ganko Opticians


piyush“I saw the brochure for VP Awards and I think this is a good effort. It will motivate people in the optical industry to innovate and keep growing. I have however noticed that there are very few awards for B2C innovation, growth and customer service. Most of the award categories are for B2B. It would be great to have something in the B2C categories as well, so that the public is aware of the tremendous amount of innovation that goes into optical products. Also, you should have some awards on efforts to reduce vision gaps in India.”

— Peyush Bansal Founder,




“The VP Awards from VisionPlus magazine is a very good initiative and I am totally in favour of it.”

— Subodh Modhe, Area Sales Director, Satisloh AG, India Branch Office


The voting for the awards commenced on 1st January, 2014.
As of today, votes continue to pour in adding to the anxiety of the team and the participants.

So, what are you waiting for?! Visit and cast your VOTE now!

Read on to know more on VP Awards.

Nomination Round Concludes Successfully At VP Awards Jury Meet – Excitement Continues.

Hear what Mr Hemanth Manay has to say

Hear what Mr  Sudershan Binani has to say

Hear what Mr  Surendrabhai Gangar has to say

Hear what Mr B K Gupta has to say

Know more about VP Awards.

‘Like’ and talk about VP Awards on Facebook. Find us on #vpawards.

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