MIDO 2014 : Aiming For Another Successful Run

The fair aims to bring the general public and eyewear even closer together, in a more informal and exhilarating context, yet again.

_DSC3030Mido, one of the biggest eyewear exhibitions, to be held from March 1-3, 2014, is a highly useful and prestigious showcase, an essential business and communication tool and a natural interface for all sector operators ; exhibiting companies, eye care professionals, buyers, specialized press, testimonials and the general public. It is here at Mido, that the representatives of the entire eyewear supply chain and the ideal partners for sector-related business will find a qualified meeting point.

The 2014 edition, is hopeful of generating a promising response, with reference to the numbers of the 2013 edition. The 2013 event saw an increase in visitors by 3%, approximately 60% of whom came from around 40 countries. About 1100 exhibitors from all over the world, representing 5 continents, gave the sector’s most important fair an international flavour.

_DSC3263What makes the event so successful, is a formula that is renewed from year to year; to provide exhibiting companies with new opportunities for growth. For visitors – opticians primarily – what makes it special, is that it is an occasion for in-depth analysis, moments of reflection, constant encounters with small and large manufacturing companies, and an attentive and competent eye on the world of lenses, machinery and small parts.

The 2014 edition reconfirms the strong points of previous editions; different product areas divided among the various pavilions. Mido Design Lab is a pole of attraction for visitors who are more attentive to leading-edge design; the Fashion District is a unique space hosting the top players in the eyewear world. Technology is the absolute protagonist of Mido Tech, the world’s biggest exhibition dedicated to machinery, raw materials and components. The Asian Pavilion is the exclusive showcase for Asian manufacturers, with the participation of groups from the most important Asian companies. The Lens Pavilion is where major Italian and foreign companies present a complete panorama of this type of product.

Out of Mido

Sixteen companies – Italian and foreign – for whom design is a source of inspiration, were the protagonists of ‘Out Of Mido’ – an event within an event that made its debut last April. ‘Out Of Mido’ targets end-consumers in the fertile and creative context of Milan during the Fuorisalone. This successful debut will be followed in 2014 with a new and even more exclusive location, ensuring designer eyewear to have an ad hoc setting and a visibility tool.


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