MOF 2016: Exceeding Benchmarks

The recently concluded Malaysian Optical Fair (MOF) witnessed an impressive increase in the overall footfalls as well as participation from leading brands in the region

IMG_3541The Malaysian Optical Fair 2016 was held on 16th and 17th April 2016 at the Kuala Lumpur Convention Centre. This is the second edition of Malaysia Optical Fair (MOF) to be jointly hosted under the collaborative efforts of four main Optical Associations; MAPO, AMO (Association of Malaysian Optometrists), MOA (Malaysian Optometry Association), and MOWA (Malaysian Optical Wholesalers Association).

The collaborative efforts make it the biggest of its kind platform for the Malaysian optical traders. The fair emerged as an excellent platform where the members from the local as well as international optical trading community were able to exchange knowledge and update themselves with the latest trends and technology prevalent in the domain.

The grand event witnessed a staggering footfall in just two days. Of these, many visitors were also from the international market. Even the optometry students from the local varsities visited the fair in big numbers.

IMG_3066Some of the key highlights of the event included a product launch by Essilor, special dance performances, product displays and a lot more. Brands like Safilo and Hoya put forth an impressive display for the visitors.

The event gave the members of the optical trade, an insight into the trending subjects in the industry. Above all, the event emerged as a good meeting hub for importers, wholesalers, distributors, as well as buyers from leading eye-care practitioners, optical retail outlets, multi-brand optical chain boutiques from all over Malaysia.

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