Silmo 2016: Otics In Focus

The next edition of SILMO will be held in September this year and is expected to exceed the records set by its predecessors

After the 2015 event characterised by an extremely positive business climate and a rise in visitor numbers, the ‘Optics Industry’s Largest Flagship Store’ announced that the Silmo 2016’s theme would be continued from last year.

Eyewear brands have become a definitive fashion accessory, growing rapidly via their own distribution networks. No longer confined to the opticians’ market alone, they are increasingly popular across fashion and accessory outlets.

Quick to identify this development, the organisers of the PREMIERE CLASSE and SILMO exhibitions, both managed by the Comexposium group, have decided to combine their expertise and specialist knowledge areas to showcase a selective offering at each other’s events.

Organised even more effectively around four complementary categories – fashion, health, innovation and training – the key will be to ensure synergy with optics and eyewear industry requirements.

The goal is to combine business and creativity, constantly seeking to provide meaningful services for attending professionals, visitors and exhibitors alike. The various exhibition areas will represent the entire industry (optical frames, sunglasses, lenses, contact lenses, low vision equipment, optical instruments, store layout, etc.).

They bring together 900 exhibitors from across the globe along with 1,350 designer brands divided into twelve clearly identified segments, enhanced by an updated setting. In each area, exhibition ‘highlights’ will enable professionals to explore new markets, to seek information and training, stay on the pulse of trends and innovations, exchange and share good practice, etc.

Highlights of the 2016 exhibition: