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VisionPlus EXPO of Dubai is promising an even bigger show this year which would raise the bar for optical trade exhibitions globally. From more space to exhibit to new brands on board and even concept-driven displays through Project Eyewear, VisionPlus EXPO 2022 is all set to give participants a truly grand experience.
From the exhibitor perspective, the exposure that their brands get to the lucrative markets of the Middle East, Africa and South Asia is a huge draw in itself.
Plus they get to capitalise on the location of the exhibition – Dubai, which has emerged as a central hub for various businesses including optical trade. Leading brands have confirmed their participation at the event and would showcase their new ‘VisionPlus EXPO Collections’ for the buyers in the region.
Exhibitors would have direct access to international buyers and decision-makers. The show would also give a chance for regional businesses to go global in every way. After all, it is the only international optical trade fair in the region.
Prominent international brands have already confirmed their participation in the upcoming edition – ZEISS, Schneider, Monogram, OptiSwiss, MEI, Minima, LaFont, Future Optics, Al Hadad and Daria were also part of the maiden edition. Having gained from their presence at the grand exhibition last year, they are among the many that were quick to grab the opportunity this year.
VisionRx (Nova) and Jowoon Innovation are among the new entrants at the exhibition this year that are bound to get the attention of the visitors.
Star attractions at the event
Project Eyewear: This is a unique featured area to be included as part of the VisionPlus EXPO. It will promote budding designers and startup eyewear companies. As a visitor, you get a chance to tap these brands at an early stage and build long lasting partnerships. Plus, their designs could add a lease of freshness to your regular display.
VP Academy: Carrying forward the legacy from its debut at the maiden edition of the VisionPlus EXPO, VP Academy will host sessions this year as well. The extensive knowledge sharing sessions will include lectures on ophthalmic lens technology; myopia management, best practices for dispensing contact lens, managing digital eye strain, updates on future technologies, and several other key subjects.
There is great news for all those who are waiting to upgrade their education in optometry and earn CME points. Every participant stands to gain through the various sessions hosted by VP Academy, as part of the expo. The unique knowledge-sharing concept was well-received in the maiden edition of the VisionPlus EXPO with participants coming from far off countries, going through the requisite covid protocols, in order to be able to attend the VP Academy sessions. Clearly, VP Academy is set to be one of the biggest attractions at this year’s event too!
VP Awards: A bona fide celebration of Arabian optical business – these awards receive nominations from leading brands across the globe. This year too, the industry is looking forward to the VP Awards – a night of glamour where attendees celebrate the achievements of the optical industry.
International Pavilions: Dedicated pavilions at the expo will showcase leading brands from countries like Germany, France, Italy, Korea, Taiwan, Japan, India and Turkey, among others.
The second edition of the VisionPlus EXPO is set to open its doors for visitors on 19-20-21 October 2022 in Dubai.