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● Exhibitors from all over the globe are expected to showcase the latest in eye care technology and eyewear fashion
● Visitor campaign slated to reach out to optical buyers from 70+ countries
● Knowledge sharing sessions, rewards and recognition for brands, and networking with the stalwarts of the optical trade
● And a lot more…
The maiden edition of VisionPlus EXPO established Dubai as a new destination for eyewear shows. It was among the few successful trade shows for the optical industry last year, attracting exhibitors from 16 countries and buyers from over 59 countries. This year the plan is to build on the success of the last edition and give all the participants a bigger show and even better experience with the second edition of the VisionPlus EXPO.
“Our vision for 2022 is quite simply to help the optical industry grow back to its full potential. And that starts with bringing the industry together on one platform which is convenient for everyone, and conducive for business and networking. VisionPlus EXPO at Dubai offers all of this.”, says Mr.Siraj Bolar, CEO of FourPlus Media.
In terms of facilities and show quality, the event will continue to maintain the standards that one expects of Dubai and VisionPlus. Prominent international brands including ZEISS, Schneider, MEI, OptiSwiss, Minima, Lafont, Monogram, Stepper, Hello Kitty and Vision Rx that have already confirmed their participation for the upcoming edition.
What can participants expect?
VisionPlus EXPO 2022 would give the optical trade community a chance to capitalise on Dubai’s unbeatable centrailised location, world class infrastructure, and the influx of business and leisure travellers. This opportunity to be a procurement hub for an international audience will further strengthen the position of Dubai as a destination to reinvent all businesses including the optical trade.
A year-long promotion campaign is planned, targeting a bigger attendance from the regional markets, extending to the entire Middle East & Africa region, and South Asian markets including the Indian subcontinent going up to Singapore and Malaysia. Exhibitors can expect more coverage in terms of promotions for their participation, and take their brand message to all potential buyers, in advance. They will get a chance to connect with prospective buyers, build stronger networks and even learn from their peers.
Besides the business aspect, VP Academy — a CME accredited knowledge sharing platform that would be hosted at the exhibition. This edition will also have a special featured area — Project Eyewear, to showcase upcoming eyewear designers. Visitors who are looking for that ‘something different’ would definitely love this. And of course, VP Awards (Arabia) remains a big draw, as a celebration of eyewear business in the MENA region.
