The Fall/Winter 2023 Eyewear Campaign follows with the slogan: ‘Bosses Aren’t Born. They’re Made.’ to communicate that grit, pain, and lessons learned are all milestones that make a BOSS. The campaign showcases globally familiar faces of changemakers Maluma, Lee Minho, and Matteo Berrettini, offering a more intimate angle on their individual stories. The man eyewear collection includes the ‘STYLE & EXPRESSION’ line made of bold, lightweight eyewear styles, designed with the planet in mind and crafted in Acetate Renew, an eco-friendly material, with lenses made with bio-based nylon or premium plastic containing recycled materials.