Essilor, the leading brand in prescription lenses worldwide, has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor is a world leader in the Ophthalmic Industry, with over 170 years of technological innovations and state-of-the-art manufacturing facilities, meeting consumer needs across age groups around the world. Virat Kohli, a living legend, and a role model to millions, has been at the top of the cricketing world with exceptional performance standards and work ethics, right from when he led the India Under-19 team to a World Cup victory in 2008.
Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor’s brands. The campaign showcases a strong portfolio of innovative brands – Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. A combination that offers complete protection against all enemies of clear vision, so that the wearer’s vision is at its full potential.