The fashionable lenses combine advanced photochromic technology with bold aesthetics, offering trend-savvy wearers enhanced comfort, glare reduction, and UV protection.
Built on HOYA’s trusted Sensity technology, the new lenses incorporate an additional grey photochromic layer that ensures true-to-life vision and sunglass-level darkness when activated by sunlight. With 100% UV protection and effective glare control, they’re ideal for individuals between the ages of 18–44, who studies show are the most sensitive to glare.
Sensity Colours is designed for those who want both performance and personalisation. Consumers can choose from six bold tint options that align with spring/summer 2025 trends—gradient tints in pink, green, orange, and blue, and solid tints in orange and yellow. The solid tints are especially suitable for enhancing contrast during outdoor activities, catering to both fashion-conscious individuals and sports enthusiasts alike.
“We believe consumers shouldn’t have to choose between quality and personal style,” says John Goltermann Lassen, CEO of HOYA Vision Care. “With Sensity Colours, we merge functionality with fashion—empowering wearers to express themselves while enjoying optimal vision protection.”
To further elevate their appeal, three premium coating options are available:
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Hi-Vision SUN Pro: for neutral reflections and scratch resistance,
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Light Mirror Copper and Light Mirror Blue: for a sophisticated mirror finish that adds personality and style in any lighting condition.
Silvano Larcher, Global Head of Category Management at HOYA Vision Care, adds: “This launch comes at a time when the line between fashion and function is blurring. Sensity Colours delivers high-performance photochromic lenses with modular blue light control and UV protection—while staying bold and stylish.”
Whether it’s for everyday wear or outdoor adventures, Sensity Colours offers a seamless blend of protection, personalisation, and style, setting a new standard in photochromic eyewear.
