Marcolin, a worldwide leading group in the eyewear industry, chose augmented reality technology to elevate its training and customer experience activities. The Company has launched an immersive tour project within its Italian factories, through which it will be possible to discover the behind-the-scenes story of the fascinating eyewear manufacturing.
Employee training will rely on the potential of augmented reality technology, following up and developing the Marcolin Manufacturing Academy program: employees will be able to enter the heart of the creative and manufacturing departments wearing a virtual reality headset and learning processes and skills for the creation of cutting-edge objects.
The versatility of the tool allows its application from a customer experience perspective: customers and partners from all over the world can now engage in the world of Marcolin without leaving their homes. The technology is not based on a virtual reproduction of environments but thanks to all-around environments through video footage, which returns a perfectly authentic version of real spaces.
Once worn, the headset offers an immersive experience in the Longarone headquarters where the user can go through all of the production spaces, from the creative process to prototyping, followed by manufacturing steps, and ending with product distribution.
The journey ends with a virtual visit to an optician’s store, where it is possible to admire the final products. This experience is even more engaging thanks to the possibility of interacting with the 3D objects present in each environment, looking at them closely and touching extraordinary pieces from the collections, appreciating the craftsmanship of the design details or production phases, and observing in detail the eyewear manufacturing process.